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35 Years of ASB: Building & Sustaining Your Wealth

ASB 35th Anniversary ENG
ASNB
ASNB Academy

5 min read

Time flies as Amanah Saham Bumiputera (ASB), the second unit trust fund by Amanah Saham Nasional Berhad (ASNB), launched on 2 January 1990, by Tun Dr. Mahathir Mohamad, celebrates its 35th anniversary this year.

Since then, ASB has become the main investment choice for Malaysians, particularly Bumiputera, in planning and managing their finances. According to the 2024 RinggitPlus Malaysian Financial Literacy Survey (RMFLS).

Alif, for example is 35 years old and has investments in ASB.  He is a Project Manager at a construction and engineering company based in Kuala Lumpur. He is married and has been blessed with three children, aged 10,8, and 3. Alif may be at the peak of his personal life – holding a good and stable position, owning a comfortable home and having a vehicle for his family. By age of 35, just like ASB, many individuals like Alif typically have established a stable family life. Their ability to make wise financial decisions is crucial.

In addition, individuals aged 35 like Alif tend to plan their finances more comprehensively which includes emergency funds, children’s education, property investments, and retirement preparation. At this age, the investment chosen must also be able to preserve wealth while managing financial risks effectively.

ASB has played a vital role in enhancing the economic well-being of Malaysians, especially the Bumiputera. With the goal of providing safe and profitable investment opportunities, ASB has successfully helped millions of Malaysians increase their income and plan for the future.

Investments in ASB also plays a crucial role in empowering the Bumiputera community to become more competitive and contribute to the nation’s economic stability. Through the accumulated funds, PNB is able to invest in major national companies such as Maybank and the Sime Darby Group, which in turn provide profitable returns to unitholders and support the development of strategic sectors. Through ASB’s investment in leading national companies, it indirectly contributes to job creation, strengthening business capacity, and enhancing the country’s competitiveness. Therefore, ASB not only benefits individuals but also contributes to the development of a more inclusive and balanced national economy.

Does this resonate with you? Seize the investment opportunities in ASB to build a strong financial foundation for a more stable, prosperous and secure life while also contributing to the future development of the nation.

Meanwhile, as an effort to reduce withdrawal among unitholders, which typically increases after the dividend announcement, ASNB has launched two campaigns: “#SimpanJe & Tambah” and “#SimpanJe & Menang” which run from 1 January to 31 March 2025. The campaigns aim to reward unitholders who keep and increase their savings during the first quarter of the year. For example, in the “#SimpanJe & Tambah” campaign, unitholders with a minimum holding balance who make additional investments up to RM3,000 will receive an additional 1.5% annual return.

Meanwhile, unitholders participating in the “#SimpanJe & Menang” will have the chance to win exciting prizes such as Umrah package, a trip to Europe, smartphones, and e-wallet vouchers.

Together, let us celebrate ASB’s 35th anniversary by making wise financial decisions — to uplift the financial lives of Malaysians across generations.